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Own Methods
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market research methods developed by research tools: |
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Longitudinal
interview: the whole buyer and user history is related
with the personal background of the customer and analyzed
with a procedure, that is typical for longitudinal interviewing.
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Marketing-Mix-Analysis:
The whole customer oriented marketing-mix is analyzed
through a structured content scheme.
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Mystery Shopping
Business-to-Business: With this method organizing mystery research becomes possible
within the business-to-business sector. This has been impossible before because of the
strong relationship between sales force and purchasers.
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